London Design Festival ToteLondon Design Festival PostersPentagram is responsible for the bold branding behind The London Design Festival. Pentagram partner Domenic Lippa is the art director responsible for this project.

The theme of this year’s Festival is “Be Bold” and serves as a challenge by the Festival organizers that the events should be provocative, inspiring and unique. With designer Jeremy Kunze, Lippa has created the look and feel for the Festival. A feature of this year’s identity is the use of quotes from famous designers, including Pentagram co-founder Alan Fletcher (see the tote above).

Pentagram’s use of design quotes plays into my love of design, and how I tend to view it as a lifestyle or obsession more than a profession. It’s very appropriate, considering the audience, which is other designers. I don’t know what exactly goes on that this Design Festival, but the branding alone makes me wish I were there. Bravo.