Every year, The Progressive Corporation commissions an artist (or artists) to create new work to illustrate a theme for their annual report. This is the first year Progressive have made a video documenting the creation of the art.

Photographer Coke Wisdom O’Neal was chosen as this year’s artist. Coke’s current project consists of building large (20+ feet tall) wooden boxes and photographing people in them.

Over a six-day period in December 2009, 22 Progressive employees, 12 contractors, and one artist came together to photograph 72 everyday people for the Progressive Annual Report. The theme was “respect.”

2009 Progressive Annual Report

The 2009 Progressive Annual Report with Coke’s images can be seen at progressive.com/annualreport2009

See more of Coke’s work at www.CokeWisdomONeal.com.

Full disclosure: The firm behind the annual report is Nesnadny + Schwartz, where I currently work. If you look closely, I fly by in the credits of the video, as I worked on the web version of the report. :)