Charles S. Anderson Design Company, est. 1989, and (America’s favorite small family-owned paper mill) French Paper Company, est. 1871, have worked together to create one of the best-known paper brands in the country. French have distilled over 20 years of remarkable promotions into a 3 1/2 minute movie.

If you want to watch tons of promotional pieces, all of which are cooler than anything you’ve ever made, check it out.