Fast Company has a piece about this new ad from Absolut. Upon first watching the ad, most people instantly recognize the manmade typography and wise message as classic Sagmeister, but this isn’t his work. It is the work of advertising agency TBWA\Chiat\Day. Read the entire article at Fast Company.

Sagmeister isn’t the first or only person to create typography in this way, but it has become one of his signatures. His book Things I Have Learned In My Life So Far as been a success, sprouting the Web site www.thingsihavelearnedinmylife.com which asks users to submit their own messages in manmade typography. Last year he held an exhibition in New York on this topic, which Hillman Curtis did a short video about:

If you are unfamiliar with Sagmeister’s type experiments, here’s an excerpt from another video showing his more recognizable type experiments which seem to have been very influential on this commercial:

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.