I first saw a cinemagraph while doing research for a project at work. They’re gorgeous. I couldn’t help searching for more and more of them. I’m hooked.

After digging a little deeper into the genius behind the magic, I discovered Jamie Beck and her brilliant photography. She penned the cinemagraph’s start and transformed a common animated gif into a new art form. Cue the swooning!

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Alisha is an Ohio-born, NYC-based designer with an addiction to print.