Brand New followed up their original Melbourne identity post to share that Landor Sydney has released much more of the identity system to the public.
I know next to nothing about the city, so I can’t weigh in on how well this does or doesn’t fit the city, but I can say because of the branding it’s a place I’d like to visit.
See the many pieces/parts of the identity system at Landor Sydney’s level11 page.









when i saw this logo a while back i wasn’t sure about it. after seeing all the applications and variations i would definitley say i am a fan
12:07 pm
Love the new brand.
I’m a melbourne girl | graphic designer
I think Landor have done a great job!
7:27 am