City of MelbourneCity of MelbourneCity of MelbourneCity of MelbourneCity of Melbourne

Brand New followed up their original Melbourne identity post to share that Landor Sydney has released much more of the identity system to the public.

I know next to nothing about the city, so I can’t weigh in on how well this does or doesn’t fit the city, but I can say because of the branding it’s a place I’d like to visit.

See the many pieces/parts of the identity system at Landor Sydney’s level11 page.

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.