Coca-Cola Velcro PosterCoca-Cola Velcro Poster

Challenge: Let people know how the new Coca-Cola Grip Bottle has a better grip for holding.

Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.

Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.

Excellent idea, well executed. By Marcel Paris.

(via Directdaily)

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.