Challenge: Let people know how the new Coca-Cola Grip Bottle has a better grip for holding.
Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
Excellent idea, well executed. By Marcel Paris.
(via Directdaily)
Posted by Ricky Salsberry
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What a clever and sneaky way to induce interaction. I would probably remember the experience with a smile even if it did put a run in my tights!
9:47 am