@Issue posted this visual aid by Marty Neumeier, author of Zag: The No. 1 Strategy of High-Performance Brands, and I find it so SO helpful in trying to explain in a very simple way what I do daily. I’m not trained in telemarketing, PR or whatever else friends or family members I haven’t seen in 5 years believe that I do daily and I can easily print this out and bring this around with me to illustrate fully what I do for a living. Ok, maybe not, but it’s still great. Read the full article here.




