Kevin Rose posted a great video about the design ethos of Dieter Rams, to show where much of the inspiration for designer Jony Ive comes from.

To Apple fanboys/girls Senior Vice President of Industrial Design, Jonathan Ive, is a god. But where does Jony draw his inspiration? Meet german industrial designer, Dieter Rams:

Jony Ive, as you probably know, is the Senior Vice President of Industrial Design at Apple, responsible for much of the design to come out of the company since the late 90’s. Behind Steve Jobs, he is probably the most important mind at the company.


(Above: Braun designer, Dieter Rams. Below: Apple’s Jony Ive)

The video touches on Rams’ famous ten principals to “good design.”

Good design:

is innovative
makes a product useful
is aesthetic
makes a product understandable
is unobtrusive
is honest
is long-lasting
is thorough down to the last detail
is environmentally friendly
is as little design as possible

(photo & post via Kevin Rose)

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.