Giants of Rugby

Hat-trick Design emailed us to share a new environmental design project:

We were commissioned by the RFU (Rugby Football Union, England) to design environmental graphics to improve a space behind the hotel at Twickenham Stadium.

Using the large scale of the space, we decided to showcase the giants of international rugby. A public vote was held on the most popular players from each of the 8 founding nations of rugby (England, Ireland, Scotland, Wales, France, New Zealand, Australia, South Africa).

Each chosen player’s image was then reproduced at a massive scale (11 metres high) from graphic rugby shirts to form a ‘Giants of Rugby’ display.

The colour icon graphics were then printed onto a shirt material and hung as massive banners.

Love the larger-than-life aspect and the abstraction with icons. Sweet.

See their newly redesigned website (and more of their work) at www.hat-trickdesign.co.uk.

Posted by Ricky Salsberry

Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.