How to Stay Hard with James Victore was recorded last year as a talk by AIGA NY. James shows a bit of his work, but more importantly, he talks about how he is able to stay fresh as a designer, how to keep loving what he does.

The entire talk is split up into 4 video parts, and total about an hour. If you can’t watch it now, come back and watch these when you have time. If you won’t take an hour sometime to watch James speak, then I dunno why you’re a designer in the first place.

James Victore is my idol in design, and maybe even my idol in life. I really admire his attitude and lack of bullshit, and his talent is unquestioned. I love that he thinks Shepard Fairey’s Obey shit is well, just that. I also wish I could pull off his facial hair.

James Victore = American Badass. Read more to see parts II, III & IV.

Part II

Part III

Part IV

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.