Kellogg's branded corn flakes

According to the Daily Mail, Kellogg’s cereal is going to begin testing a way to laser-etch their logo onto each individual corn flake they sell. They believe this will help solidify their brand even further and reiterate that imitators are just that, imitators. Is this a smart way for a premium brand to differentiate itself from the pack? Or is this just dumb and unnecessary? What do you think?

Read the entire story at the Daily Mail.

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.