King Kong ad for Universal StudiosKing Kong ad for Universal StudiosKing Kong ad for Universal Studios

This brilliant idea is an advertisement/installation for the new King Kong 3D attraction at Universal Studios in Santa Monica, which opens this summer. Props to David&Goliath for the work.

(via adgoodness)

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.