Musica Packaging

Lovely Packaging shared these brilliant ‘rockstar’ packages designed by The Jupiter Drawing Room for Musica.

As music retailers face increasing pressure to find alternative revenue streams beyond the sales of CDs and DVDs, the opportunities have to lie in lifestyle products. Inside of everyone of us is an alter-ego who secretly wants to be a rock star, pop icon or jazz supremo. This was identified by The Jupiter Drawing Room (Cape Town) with our latest range of work executed for client Musica.
Conceptualised, illustrated and designed by the Design department of Jupiter; the packaging, in-store product stand as well as the writing of the copy communicates the in-your-face, anti-establishment rebelliousness of Rock music. And lets the user believe just for a moment they really could be a rock icon.

I don’t normally post a huge number of photos, but these are excellent… too good not to post. See them all after the jump.

Musica Packaging

Posted by Ricky Salsberry

Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.