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A while back, we shared The Denver Egotist’s article bashing Chipotle’s new advertising/branding campaign. We agreed that the campaign was watered down and spineless, preaching a tired value message. It’s a far cry from the unique voice that Chipotle had established for itself by great branding and having a great product. See our original post here.

The Denver Egotist has taken matters into its own hands and devoted what they dub “a bitchsite” as a reaction to the neutering of the brand. Cheapotle hopes to do its small part to change the direction of a company they once admired.

As we’ve seen with other companies like Tropicana, consumer opinion can effect a company’s plans and sometimes cause them to revert to something we never thought was broken in the first place. See the rest of the ads, join the cause and submit your own take at www.cheapotle.com.

(Seen on Quipsologies)

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.