Old Spice Advertising Campaign

Unless you live under a rock in the deepest part of the ocean with no internet connection, you’re probably atleast semi-aware of the Old Spice online phenomenon that happened this week, which we tweeted about several times.

It all started with a few clever commercials that were very well received online over the past few months. The Old Spice Guy (Isaiah Mustafa) is a hyper-masculine character along the lines of the many legends of Chuck Norris, who claims that using Old Spice body wash will make your man smell like he looks like him.

This week, Old Spice (and ad firm Wieden+Kennedy) took this already successful campaign and brought it to the people. Old Spice guy began answering questions from Facebook, Twitter & the rest of the internet with short 20-60 second videos wearing just a towel in his bathroom. He made videos for some of the top blogs online, some top celebrities, and many everyday folks.

In all, by my count, they produced 183 videos over the course of two days, posting them in real time. Many of the responses were posted less than an hour after the users’ questions. With this many videos, it’d be easy to be repetitive and get tired, but the writing and delivery as so well executed you can spend hours of your day watching these.

We’ve selected five of our favorites. Continue reading to see them, including a back & forth between Alyssa Milano which included him actually sending her flowers and one true-life marriage proposal (She said yes).

@Gizmodo

 
 
@Jsbeals (proposal)

 
 
@ Kmanchester

 
 
@Alyssa_Milano

 
 
To Everyone

See them all at youtube.com/OldSpice.

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.