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Studio 360 posed to Underconsideration to redesign Valentine’s Day. With no real guidelines, pay or a whole lot of time, they put together research, findings and in my opinion, successfully redesigned an annoying cliche holiday. I mean, I won’t ever turn down a box of chocolate or roses, but it can a definite sensory overload while walking around any paper store or ANY store for that matter. Here’s a piece from their research:

The Positive
Effusive with an intense display of affection in a single day.
Convenient with a predetermined palette of solutions.
Memorable with the potential for unique gestures.

The Negative
Generic with mass-produced, off-the-shelf solutions.
Divisive with the exclusion of singles.
Stressful with the pressure of getting the right token of affection.
Obnoxious with visual clichés of hearts and explosions of red.

I really enjoyed reading what they deemed negative and positive and their approaches to fixing the cliche day. Redesigning Cupid was also pretty awesome; the Heart Worm (above) is too funny! See the rest of the project and more great illustrations of cupid here.

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Sharon is a graphic designer and illustrator from Columbus, Ohio who loves what she does. Sharon graduated with a BFA in Visual Communication Design from Kent State University and has been creating and drawing since before she could walk.