I’m loving the playful treatment Root did for Sculptivate’s identity system. By pushing PlayDoh through a stencil, Root successfully created a simple, unique and colorful solution. It makes me want to run out and buy a bunch of PlayDoh and play!
Sculptivate is an environmental design agency based in the UK. They have done work for MTV, Glamour, Disney and GQ (just to name a few).
(via design work life)
Posted by Gwen Bucknell
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