COOL BEANS!
“The nation’s largest and most highly-attended film festival needed to attract both new and returning audience members for its 35th annual showing. To stimulate curiosity and encourage people to find the unexpected at the Seattle International Film Festival (SIFF), Seattle studio WONGDOODY created silhouettes of odd creatures and bizarre shapes and set them against jewel-toned backgrounds. Leaving a lot to the imagination, the images encouraged viewers to consider the unpredictable, much like they might find in the films screened at SIFF. A TV spot (by Digital Kitchen) and in-theater trailer used animated sequences that feature the same surreal, silhouette-style imagery.”
View the campaign and more at www.wongdoody.com. Spotted on Communication Arts.
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Oh that’s pretty cool. I first heard of WongDoody because of the Harlem Globetrotters stuff. I like the Octopus one. However, I think I would have chosen a more appropraite typeface for the word “FIND” – something a bit bolder with more playful character, yet still classy.
9:46 pm
jeff, I couldn’t agree more. it almost looks like it was another font and it defaulted (!) but…didn’t
8:53 am