Subaru has a cool advertising campaign called Mediocrity. They’ve created a fake car called the 2011 Mediocrity, complete with faux ad campaign and complete website. The video above is the Apple-esque designer interviews, on how they were able to make the car so incredibly mundane. The spoof is honestly what it seems some designers/companies think.

The hard-working folks who brought 2011 Mediocrity to life talk about their inspirations for designing it.

Darren Tibbits, Charles S. Veit and Marilyn Reiter reveal the level of thinking that went into every detail of this exceptionally average mid-size sedan.

2011 Mediocrity

The site is full of mindless dribble about the mediocre car. It even has a mediocre driving game inspired by the car! You can “Click here if you don’t subscribe to mediocrity” which drives you to Subaru’s site and their apparently non-mediocre cars.

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.