A film on the purpose and techniques of calligraphy. Presented and produced by Hallmark, filmed at Hallmark cards during a visit by Mr. Zapf.

It’s a little long, but take the time to watch a legendary typographer effortlessly draw exquisite letters.

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.