The Daily launches today, with the mission to provide the best news experience by combining world-class storytelling with the unique interactive capabilities of the iPad.

Led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The Daily is a category first: a tablet-native national news brand built from the ground up to publish original content exclusively for the iPad.

The Daily is incisive, optimistic, and independent. It’s not just an app—it’s a new voice. The Daily is offered exclusively in Apple’s iPad App Store and is available free for two weeks. It costs just 99 cents a week, or $39.99 a year.

Anytime serious news organizations make leaps to digital in new ways, it’s good for everyone. Traditional journalism is hemorrhaging money, and they need to find a new way to be profitable online and on mobile devices.

We need news, they need money to bring it to us — hopefully apps like these can move the industry in the right direction.

Download the app and read more at www.thedaily.com.

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Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.