Check out the making of ‘This Too Shall Pass,’ the newest video by OK Go that we posted yesterday. This short four part series takes you through the conception and completion of the gigantic Rube Goldberg machine they constructed in partnership with Syyn Labs.
By now their video, which was released this week, has 3.5 Million views and is on its way to meme status, but the ‘making of’ has fewer than 100k. I think the process is as interesting (or even more so) than the final product.
In case you missed it, here’s the music video for OK Go’s ‘This Too Shall Pass’
I wanna be in a rock band :(
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Nope, the actual video was cooler. Save for the last clip where he said he wanted to rely on old school physics and not computers. That was poignant. I would have been interested in them describing issues of timing the individual facets with the song.
1:12 am