Coca Cola Vio

Ever have a strong craving for carbonated milk? Well your prayers have been answered by CocaCola. Introducing Vio, the world’s first “vibrancy drink.”

Vio is a combination of carbonated water, sugar, flavoring and a “hint of rBGH-free skim milk” and requires no refrigeration. The drink is available 4 flavors (peach mango, very berry, citrus burst & tropical colada) and comes in 8 oz. bottles for $2.50. It is making a test market run in New York City before possibly being released nationwide. If $2.50 for an 8 oz. beverage sounds a tad pricey, remember it’s being sold in NYC and a bottle of Pellegrino there goes for roughly $74 and a slice of pizza is $87.

Almost as remarkable as this odd product, is the language used to describe it. CocaCola must have purchased a stack of thesauri and hired the slickest bunch of marketers/copyrighters money can buy. This “vibrancy drink” is “so delicious and effervescent, you just have to try it to believe it.” The Very Berry flavor apparently tastes like a “birthday party for a polar bear” and another “tastes like a dreamsicle in technicolor.”

Interesting. I wonder if this will catch on? I’m sure they’ll sell plenty to curious first-timers, but will it have staying power? View the site at viovibe.com.

(via Quipsologies)

Posted by

Ricky Salsberry is an interactive designer working in Chicago and the editor of The Donut Project. In his spare time he reads/rants about technology, watches hockey, wrecks his bike, and designs some more.