When the Person Is the Brand

Design is my passion. Food is my second. If I’m not doing something design related, I’m watching a cook-off challenge, Top Chef, Man vs. Food, looking up recipes or actually in the kitchen acting like I know what I’m doing. I think almost everyone, both foodie or designer alike, knows who Wolfgang Puck is. If not, he is by far one of the most amazing chefs both in what he cooks and to watch in the kitchen.

What makes him even more of a phenom, is that he IS his brand. Duffy & Partners put together an identity that is versatile to match Wolfgang’s full potential, which I think is so critical, especially when he has now expanded his expertise into everything from restaurants and menus to expresso drinks and frozen foods. I love the versatility of his brand and seeing what one person is capable of. Now I need to get cooking! Enjoy the full article here.

via @issue

Posted by Sharon McMullen

Sharon is a graphic designer and illustrator from Columbus, Ohio who loves what she does. Sharon graduated with a BFA in Visual Communication Design from Kent State University and has been creating and drawing since before she could walk.