
The most recent lecture hosted by the School of Visual Art’s Design Criticism program featured fellow Ohio-native, Michael Bierut. Hailing from the suburbs of Cleveland, Michael’s talk followed his life’s major events, but without the standard photo album. In simple black and white fashionable slides, he described the influences that brought him where he is today, painted with plenty of colorful anecdotes to capture the moment.
Along the way, he credits early artistic influences that pointed him down the path he is now. From Saturday morning art classes at the Cleveland Museum of Art when he was younger, to his self-made mini magazines and newsletters, Michael eventually found himself being asked to create a poster for a school play in junior high.
Seeing the poster covering the walls at school, he felt the spark. The “magic of mass reproduction” caught on and the thrill of producing art as a graphic designer became his ultimate goal.
Michael’s accomplishments thereafter are any designer’s dream. After getting a start at Vignelli Associates and working his way up to VP of graphic design, he left after 10 years and is now a partner at Pentagram and teaching at the Yale School of Art. His incredibly inspiring 100 Day Project assignment is an example of creativity at its best.
As a co-founder of the Design Observer, a blog with a great iPhone app, and the second voice you hear in the infamous Helvetica documentary, Michael is an example of a highly-driven graphic designer overflowing with inspiration.
His advice for designers?
1. Agree to do things before you actually know how to do them.
2. Be yourself.
3. Do many things at once.