The Donut Project

What would advertising for social media giants have looked like in the 1950s?

Sao Paulo ad agency Moma Propaganda made this series of vintage ads for YouTube, Facebook, Skype and Twitter. The campaign titled “Everything Ages Fast” was used to promote the Maximidia Seminars.

Continue reading for full-size posters :)

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For those of you who haven’t had their taste of summer vacation yet take this moment to travel from New York to San Francisco with this viral video from Levis. The catchy tune you are hearing is titled “Home” by Edward Sharpe & the Magnetic Zeros coming from their 2009 album “Up From Below” (a personal favorite of mine). Also check out the route they traveled.

If there was ever a Lite-Brite for adults this is it. Beck’s, DJ Cheeba and Outside Line studios collaborate to create an interactive music and light experience. As Cheeba pulls the pump a sample and custom flash application are triggered to change the sound and display. Where can I get one of these?

Via cpluv

Unless you live under a rock in the deepest part of the ocean with no internet connection, you’re probably atleast semi-aware of the Old Spice online phenomenon that happened this week, which we tweeted about several times.

It all started with a few clever commercials that were very well received online over the past few months. The Old Spice Guy (Isaiah Mustafa) is a hyper-masculine character along the lines of the many legends of Chuck Norris, who claims that using Old Spice body wash will make your man smell like he looks like him.

This week, Old Spice (and ad firm Wieden+Kennedy) took this already successful campaign and brought it to the people. Old Spice guy began answering questions from Facebook, Twitter & the rest of the internet with short 20-60 second videos wearing just a towel in his bathroom. He made videos for some of the top blogs online, some top celebrities, and many everyday folks.

In all, by my count, they produced 183 videos over the course of two days, posting them in real time. Many of the responses were posted less than an hour after the users’ questions. With this many videos, it’d be easy to be repetitive and get tired, but the writing and delivery as so well executed you can spend hours of your day watching these.

We’ve selected five of our favorites. Continue reading to see them, including a back & forth between Alyssa Milano which included him actually sending her flowers and one true-life marriage proposal (She said yes).

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David Perez begged his bosses at Leo Burnett to send him to the Cannes Advertising Festival. And they agreed, on the condition that he agree to be a part of the DoD experiment. Which means that from June 21st–26th, David will strap on a pair of webcam-enabled glasses and do anything you tell him via twitter.

David is currently streaming live on www.davidondemand.com. You can tweet things for him to do @DavidonDemand. (Right now he’s getting a tattoo based off of tweets, the winner of which is the Twitter fail whale.)

Pretty cool social experiment — watch him at www.davidondemand.com.

This brilliant idea is an advertisement/installation for the new King Kong 3D attraction at Universal Studios in Santa Monica, which opens this summer. Props to David&Goliath for the work.

(via adgoodness)

After watching this, and listening to the audio, you may think this is a joke, but oh no. This is real. Huggies, allowing you to go number 2 while looking number 1.

Nike have created a 3 minute commercial that people on the internet are describing as epic. It makes me want to start watching soccer. Created by Wieden+Kennedy.

The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future

Watch it above, or on YouTube.

Check out this commercial for Shell Oil where they built a full size working replica of a Nissan 370Z — that is completely transparent. This was done to show how active oil is in an engine, and just how many parts it really touches.

The video also includes a making-of showing how they made a complete one-off clear replica car. Pretty sweet.

This viral* video by Samsung features a young guy who can absolutely hurl a business card. The video shows him knocking soda cans off of tables, breaking balloons in a number of complicated throws, impaling a tomato, tossing cards under doors, and putting out a candle. Some amazing skill.

*Viral meaning not viral at all actually… but instead a lame attempt by Samsung to paste their name on a video that would have otherwise been a standard YouTube phenomenon. I don’t know how watching something completely unrelated to video recording, other than the video recording itself, which is poor quality (I’m sure YouTube compression didn’t help matters), is supposed to make me buy their video cameras? Maybe it’s the Samsung logos on the business cards or blatantly not hiding the cameras used to film this… but it seems to very fake and forced for Samsung to be involved in the way that they are. Great, everything was shot on your camera… but the quality looks average at best. I dunno. Otherwise the video is awesome.