Showing results 110 of 30 for the tag: branding

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Hat-trick Design emailed us to share a new environmental design project:

We were commissioned by the RFU (Rugby Football Union, England) to design environmental graphics to improve a space behind the hotel at Twickenham Stadium.

Using the large scale of the space, we decided to showcase the giants of international rugby. A public vote was held on the most popular players from each of the 8 founding nations of rugby (England, Ireland, Scotland, Wales, France, New Zealand, Australia, South Africa).

Each chosen player’s image was then reproduced at a massive scale (11 metres high) from graphic rugby shirts to form a ‘Giants of Rugby’ display.

The colour icon graphics were then printed onto a shirt material and hung as massive banners.

Love the larger-than-life aspect and the abstraction with icons. Sweet.

See their newly redesigned website (and more of their work) at www.hat-trickdesign.co.uk.

This is a great video of showing the process and research of the Vancouver 2010 Olympic brand. The video also features comments from the late Leo Obstbaum, who was the design director of the project.

See our post on the Vancouver Olympic Medals which eventually was born from the design process in this video.

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Featuring the letterheads of some of the world’s biggest names and companies from now and (mostly) then. See them all at Letterheady, and be on the lookout for Hitler’s letterhead!

(Top: M.J. Winkler, 1925; Bottom: The Tonight Show Featuring Johnny Carson)

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Check out this absolutely delicious identity for A Cowboy’s Dream, a luxury bed & breakfast in Nevada. This is what happens when you let a designer (designed by KURO Interactive) with taste work magic, with what I assume to be a huge budget :).

See all the pieces here. The A Cowboy’s Dream website is also quite nice.

(via Design*Sponge)

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Nissan created a dialogue about zero emissions mobility in a really gorgeous website that I just can’t take my eyes off of. Journey to Zero takes note of designers, thinkers, architects and more in speaking about deeper issues involved with zero emissions and many of the road blocks they face. As you drag your way through each “chapter,” the reader interacts with Richard Saul Wurman, architect and graphic designer and founder of the TED conferences, Marcus Eriksson, Matt Pike and architects Ferda Kolatan and Erich Schoenenberger of su11. It also has options to create your own poster, join the social media groups, create your own music and more. It’s truly a magnificent site and I highly recommend a visit. Click here to see for yourself.

A short movie about the brand and design development for a San Francisco chocolate company, TCHO by Edenspiekermann.

Charles S. Anderson Design Company, est. 1989, and (America’s favorite small family-owned paper mill) French Paper Company, est. 1871, have worked together to create one of the best-known paper brands in the country. French have distilled over 20 years of remarkable promotions into a 3 1/2 minute movie.

If you want to watch tons of promotional pieces, all of which are cooler than anything you’ve ever made, check it out.

picture-10502The graphic design department for MOMA has just launched their new blog Inside/Out and their first post is about their Bauhaus exhibit. I’ve always wanted to get inside and really know what goes on in a place like MOMA since I’ve heard such great things about the department, and, well, the exhibits just rock! The blog gives you a behind the scenes look at the exhibits and all that goes on to put it together. So fantastic! Enjoy the new blog here.

via design observer

aigablogpicture-2library2picture-7I’m really loving the work from design studio Stitch Design Co. out of South Carolina. Designers Amy Pastre and Courtney Rowson have such a great style and I love seeing the websites that match the stationary and invitations. So whimsical and beautiful! See more of their work here.

marty_n@Issue posted this visual aid by Marty Neumeier, author of Zag: The No. 1 Strategy of High-Performance Brands, and I find it so SO helpful in trying to explain in a very simple way what I do daily. I’m not trained in telemarketing, PR or whatever else friends or family members I haven’t seen in 5 years believe that I do daily and I can easily print this out and bring this around with me to illustrate fully what I do for a living. Ok, maybe not, but it’s still great. Read the full article here.