The Donut Project

Unless you live under a rock in the deepest part of the ocean with no internet connection, you’re probably atleast semi-aware of the Old Spice online phenomenon that happened this week, which we tweeted about several times.

It all started with a few clever commercials that were very well received online over the past few months. The Old Spice Guy (Isaiah Mustafa) is a hyper-masculine character along the lines of the many legends of Chuck Norris, who claims that using Old Spice body wash will make your man smell like he looks like him.

This week, Old Spice (and ad firm Wieden+Kennedy) took this already successful campaign and brought it to the people. Old Spice guy began answering questions from Facebook, Twitter & the rest of the internet with short 20-60 second videos wearing just a towel in his bathroom. He made videos for some of the top blogs online, some top celebrities, and many everyday folks.

In all, by my count, they produced 183 videos over the course of two days, posting them in real time. Many of the responses were posted less than an hour after the users’ questions. With this many videos, it’d be easy to be repetitive and get tired, but the writing and delivery as so well executed you can spend hours of your day watching these.

We’ve selected five of our favorites. Continue reading to see them, including a back & forth between Alyssa Milano which included him actually sending her flowers and one true-life marriage proposal (She said yes).

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UnderConsideration has put together a one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

The Brand New Conference is set for Friday, Nov 5, 2010 in New York City. The one-day event will run you a reasonable $250, while the live online webcast is $60.

Speakers include:
Michael Johnson of Johnson Banks
Michael Lejeune of Metro
Michael Bierut & Paula Scher of Pentagram
Christian Helms of The Decoder Ring
Tom Dorresteijn of Studio Dumbar
Connie Birdsall of Lippincott
Jordan Crane & Karl Heiselman of Wolff Olins
Erik Spiekermann of Edenspiekermann AG

More info & register at: www.underconsideration.com/brandnewconference.

Friend of TDP, designer Mig Reyes, has launched his new website. The site shows off some of his professional and personal work, along with a news section to (try to) keep up with him, and an about page that is not an afterthought like most sites.

The most exciting part though is the thoughts section where Mig will begin writing articles. Having already spoke at the HOW Conference and been interviewed by numerous people, Mig’s voice in the industry is one worth listening to. His first article is posted, and talks about the evolution of his personal site. It’s cool to see where he started years ago and the evolution to the clean, more mature site of today. It gives the rest of us hope to be awesome.

Check it out at www.migreyes.com, and you can follow him on Twitter @spigumus.

At this years ICFF Cleveland based furniture design and manufacturing company Objeti took home the Editors Award for New Designer. View their collection and see who else took home accolades at ICFF

Can you imagine getting your first smart-phone at 60 years old? Well designers Clara Gaggero, Adrian Westaway and Jaako Tuomivara are behind the “Out of the Box” concept to combat the problem of learning how to use a complicated handset with a simple solution. This concept is similar to a children’s book where an object is inside the book and the pages interact with that object. Check the video out after the jump.

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The Big Caption, a compliment to The Big Picture, makes statements and jokes through typography. A lot of recent posts have to do with results of the oil spill in the Gulf, but there’s still some to make you chuckle as well. Take a look for yourself here.

(via design crush – kelly, you post such greatness!)

Wired Magazine has released their iPad app, which was a collaboration between Adobe and Wired. The app looks like a keeper. Watch the video above to see a great example of how magazines should behave in the digital world. Hopefully soon all publications will embrace these new technologies and give us content in this fresh, exciting way.

Downsides? Each issue will begin at $4.99/issue, and the inaugural issue is 500+mb in filesize. That’s a healthy chunk of the 16GB in the smallest iPad. For the print issue, you can get 12 issues (one year) of Wired for just $10. If you buy all 12 issues of the iPad version, it’s $60.

Download the Wired app in the App Store. You can see the editors’ letter introducing the app here.

(Apologies for the tiny video, Wired’s embed cannot be enlarged)

Crayons used to demonstrate Arizona’s new immigration law.

Does anybody know who made this?

(via 9GAG)

The new Cleveland Museum of Art (CMA) website was launched today. Designed by Pentagram and developed by LUCRUM. The site is very clean and has a flexible grid structure for the content. When a user clicks on a specific piece of art, an overlay floats above the grid (see below), never leaving the gallery page. The calendar feature is also very interesting. Each day has its own row of events, still sticking to the same grid structure mentioned before. Great work. More after the jump.

Link

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Yesterday, the U.S. Government revealed the next design evolution of the $100 bill, the largest denomination currently in use. This concludes a comprehensive redesign of all bills above $1 in the U.S. which was intended to make counterfeiting more difficult on criminals.

The new $100 bill features all the standard anti-counterfeiting measures we’ve come to expect from the lower bills, while adding two new major features: 3D Security Ribbon and ‘Bell in the Inkwell.’

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