
Ever have a strong craving for carbonated milk? Well your prayers have been answered by CocaCola. Introducing Vio, the world’s first “vibrancy drink.”
Vio is a combination of carbonated water, sugar, flavoring and a “hint of rBGH-free skim milk” and requires no refrigeration. The drink is available 4 flavors (peach mango, very berry, citrus burst & tropical colada) and comes in 8 oz. bottles for $2.50. It is making a test market run in New York City before possibly being released nationwide. If $2.50 for an 8 oz. beverage sounds a tad pricey, remember it’s being sold in NYC and a bottle of Pellegrino there goes for roughly $74 and a slice of pizza is $87.
Almost as remarkable as this odd product, is the language used to describe it. CocaCola must have purchased a stack of thesauri and hired the slickest bunch of marketers/copyrighters money can buy. This “vibrancy drink” is “so delicious and effervescent, you just have to try it to believe it.” The Very Berry flavor apparently tastes like a “birthday party for a polar bear” and another “tastes like a dreamsicle in technicolor.”
Interesting. I wonder if this will catch on? I’m sure they’ll sell plenty to curious first-timers, but will it have staying power? View the site at viovibe.com.
(via Quipsologies)